The digital commerce has been a worldwide phenomenon, and consequently has attracted the presence of large investments. Although e-commerce has facilitated the lives of consumers, working in this sector it is not a simple task.
There are several strategies to be implemented, from the development of an e-commerce platform to after-sales. To tell us in details about how an e-commerce works, we met with Carlos Baptista, founder of Ingresso Prático.
Ingresso Prático is Angola’s largest ticket selling and events’ advertising portal. In conversations with our team, Carlos Baptista explains in details about some of the most important aspects in the development and management of an e-commerce:
1. Be specific
This is the direction that the world is going, and it is in this direction that you should walk.
It all starts by choosing a very specific niche. You must know exactly your area of operation, your target audience and potential competitors. But the specification does not end there.
Having the above information, you need to direct all company synergy for that industry – in its partnerships, product development, selection of services to be offered, and even in the choice of your team.
2. Do not ignore social networks
Exposure is everything. What is the benefit of having a product of extraordinary quality, when no one uses it?
The main focus of your e-commerce on social networks should not be the marketing or promotion of products. People are been bombarded with so many ads each second, which resulted on the development of a resistance right after noticing that a sale will be made from that content.
Your focus should be in the relationship. Use social networks to know exactly what your audience wants, what your audience expects from your company, their satisfaction with your platform, and therefore envision sales to happen as a result of the confidence your company transmitted by previous interactions.
“Today 70% of the purchases in e-commerce platforms are set from social networks. In fact, customers are on social networks, and what you should do is find redirection mechanisms, to take those customers to your website. “- Carlos Baptista
3. Add tentacles to your business
Carlos Baptista resembled an e-commerce platform to a hive. Your site should be seen as the queen in the hive. Despite all influence of your platform, it needs other channels for its support. These channels would be the workers and drones.
“One should not seek to support its e-commerce only by the main product or service it provides.” – Carlos Baptista
Strive to diversify your offer, but without leaving your niche market. It is preferable that you add products and services of higher demand, in order to create a continuous cash flow.
This tip is very important because in addition to the aggregation of value to your company, diversifying your offer helps you to develop sufficient financial resources, to create a margin for the platform sustainability.
4. Be flexible
Having spent some time in the planning of your business, it is normal to develop some resistance to change of plans and strategies. But the truth is; if you don’t adapt, you will be taken out of business.
Especially at the beginning of your activities, find out from competitors, employees, partners and users of your products, which areas may need revision.
Your customers define the quality of your products and services, the selling price and the success of your business, therefore it is essential that you learn to listen to them.
5. The value should determine the price
When determining the price of your products or services, do not allow in any way that they are more expensive to the benefits that the customer will have. Your focus should be on adding value to your products and services, and according to that, develop the prices to be paid for it.
“The customer likes to feel like getting more than what he pays for. Therefore it is necessary to create strategies, so that your customers always receive more than what they spend.”- Carlos Baptista
6. Always see yourself as the customer
Question yourself constantly; Why would a client buy something on my site? What is the differential of my site? What have we done to develop relationships with our customers? Your SWOT analysis has to be done daily.
7. Look faithful partnerships
It is common to have problems on the website during its operation, so it is essential that you have people who focus on solving your problems before thinking about the prince it will cost.
“The ideal partner is the one who is not only looking for profits, but the one who focus on the aftermarket.” – Carlos Baptista